Description

1. Positioning: niche, USP, brand voice.

2. Service menu: structure, anchor prices, bundles.

3. Pricing models: time-based, value-based.

4. Online booking: deposits, late/cancellation policies.

5. Consultation scripts: 5 key questions.

6. Rebooking strategy: timing, reminders.

7. Retail: displays, testers, upselling tips.

8. Loyalty systems: points, clubs, referrals.

9. Reviews: collection, placement, response templates.

10. Content planning: pillars, frequency, evergreen ideas.

11. Shop photography/video: lighting, consistency.

12. Service standards: greeting, beverages, ambiance.

13. Complaint handling: de-escalation methods.

14. Legal & hygiene basics: waivers, records, sanitation.

15. Key metrics: revenue/hour, retention, average ticket.

16. Scheduling: peak hours, breaks, burnout prevention.

17. Assistants/trainees: tasks, growth, quality control.

18. Partnerships: brands, events, cross-promos.

19. Scaling: renting chairs, opening a barbershop.

20. Crisis management: low traffic, promotions, cost control.

Format:

• Business playbook PDF (~90 pages).

• Templates (pricing sheets, client forms, policies, content calendar).

• 6 video interviews with experienced barbers (~75 min).

• Ready-made text packs: scripts, review replies, client messages.